Friday, November 24, 2017

Kendrick Lamar on the Cover of Variety Magazine

When you talk about the best rap artist, Kendrick Lamar in my opinion is in the top five. You can check out him on the latest cover of Variety magazine's Hitmakers issue. Clad in all black and CHROME HEARTS jewelry, the 'Humble' rapper talks American, what makes a hit record, on the way he raps and so much more. Continue below to read some excerpts from his interview and for more on his feature, visit

On what makes a hit record:
Because it has some kind of numbers behind it? Is it the amount of streams or the amount of sales or the amount of spins on the radio? Nobody can really justify which one it is, because I’ve heard hundreds of records from inside the neighborhood that were quote-unquote ‘hit records’ and never stood a day outside the community.

On the mysteries & riddles on Damn:
I think the more people talk about it, the more it becomes fascinating, and you can have a debate about it. It’s all healthy because it’s talking about the music. As long as I keep knowing how much to give, giving just enough, and being able to pull back and leave the audience to interpret it, I think [the music] will stay intact.

On American:
America will survive once it recognizes the position it’s in, and the trials that it’s facing. Once people stop being nonchalant to it and recognize it, that’s when. When it’s not something that’s just swept under the rug because we’re the quote-unquote ‘greatest country in the world.

Credit: Variety

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