Friday, September 24, 2010

Beyonce is teaming up with Temptu to create temporary tattoos for the House of Dereon

Dereon's fall 2010 ad campaign

Okay Beyonce is showing no signs of slowing down, with a rumored new single about to be release and now she scored a new licensed deal according to WWD. Beyonce and Tina Knowles "Beyond Productions LLC inked a deal with airbrush make-up company Temptu to design a limited edition collection of temporary tattoos that will be under the Dereon label. The House of Dereon and Dereon fall 2010 ad campaign received a lot of attention when it was first released. It was pin-up girl meets biker girl. Temptu created the body art for the Dereon ad campaign which had everyone talking about it. Smart move Beyonce and Tina.

The tattoos will make their debut on November 1st and will come in two packages, deluxe which will retail for $34 and the basic which will retail for $16. The temporary tattoos kits can be purchased at Sephora, and Parents don't sweat because the tattoos are water proof and last up to 5 days. Dereon's fleur icon, rocker bolts, jewel baubles and spiders are the designs you can chose from which will also come with different pictures of Beyonce. Anything that Beyonce touches turns to gold so I know that this will be sold out very quickly. Beyonce is now a brand and is proving that she is the "#1 Diva in the Game".

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