Friday, May 13, 2011

First Look: Elie Saab's New Fragrance Ad Campaign

After conquering the fashion world, Lebanese couture designer Elie Saab is ready to take on the beauty world. Elie signed a 10 year beauty and cosmetics deal with Beaute Prestige International a division if Shiseido. He is set to launch is first signature fragrance "Elie Saab Le Parfum", that stars supermodel Anja Rubik this July. However It will debut in the UK in June.The ad campaign was shot by Mert & Marcus. The floral fragrance contains notes of orange blossom, jasmine, rose honey, cedar and patchouli. The Eau de Parfum will come in three sizes, 30, 50 and 90 ml with matching body products.


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