Monday, August 1, 2011

David Beckham to 'Kick Out' a Bodywear Collection for H&M

Everyone get ready because H & M announced that they will be teaming up with soccer star David Beckham on a bodywear line for men. The DAVID BECKHAM bodywear line will debut in about 1800 H&M stores  and 40 countries worldwide in February 2012. The line was apparently in development for over a year and David was just waiting for the perfect retail partner to pick it up. H&M is known for their successful collaborations with celebrities and designers. The line will feature mainly underwear and T-shirts.

"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced" - David Beckham

"David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his DAVID BECKHAM Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine's Day in 2012 is going to be a very exciting time indeed." - Ann-Sofie Johansson, H&M's head of design

Credit: H&M

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