Tuesday, January 17, 2012

H&M is Going to the Superbowl with David Beckham Ad

I first told you about the H & M and David Beckham collaboration back in August 2011 and here is a sneak peek at the ad campaign. Not only that but to celebrate the debut, H & M will release a 30-second commercial during the Superbowl to show off the collection with David. Can you say good marketing technique? I think this is a great way to premier the collection to the world and reach out to the men who will be buying it. Let's be honest, a lot of women will be watching as well to see the soccer star in his best. The line will make it's debut in over 1,800 H & M stores and online on February 2, 2012. The David Beckham BodyWear for H & M line will feature a nine piece bodywear collection that will continue on in an ongoing partnership between the two. The collection is being designed by David's in-house design team and will be exclusive to H & M. The key elements of the collection will be fit, function, comfort and design which came from eighteen months of research.

The line includes four styles of underpant; briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95); plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95). David's goal is to set a new standard in men's bodywear in classic styles while making it afforable. 

“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.” David Beckham

“The David Beckham Bodywear Collection for H&M is full of pieces that men will love. It’s an amazing debut collection, with so much attention paid to the function and quality of the garments. David Beckham is one of the most respected men in the world today, and I can’t wait to see how the range will grow and evolve in the seasons ahead.” Ann-Sofie Johansson, H&M’s Head of Design.

To find out more details go to www.hm.com.


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