Friday, April 13, 2012

Jean Paul Gaultier's Ad Campaign + Bottle Design for Diet Coke

Last month it was announced that Jean Paul Gaultier will be the Creative Director for Diet Coke and now the ad campaign and bottle designs have been released. The bottles are available in 9 European countries at select retailers with a third bottle set to be released this summer. The exclusive limited edition bottles was designed by Gaultier himself, along with the ad campaign which was shot by St├ęphane Sednaoui. I just love the ad and the bottle design. Gaultier added a fun and funky twist to the bottle which to me, he stayed true to his style.

The Bottles:
Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.
The, ‘Night’(above right) bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark - the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.
The ‘Day’(above left) bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.
The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a must for fashionistas - but you’ll have to wait until later in the year to complete the collection.
The Collector’s Box:
The Diet Coke Jean Paul Gaultier ‘Night & Day’ bottles will be available individually or via a chic collector’s box. The exclusive collector’s set includes both must-have ‘Night & Day’ bottle designs and a limited-edition Diet Coke glass featuring the iconic Jean Paul Gaultier blue and white stripes.

The Campaign Film:


TV Commercial:
A new 10-second TV campaign heroes the limited edition ‘Night & Day’ collection. The show-stopping bottles takes centre stage highlighting the individual designs. Echoing the recently launched ‘Serial Designer’ short film series, starring Jean Paul Gaultier, the bottles are revealed from behind a stage curtain in a glamorous and dramatised way.


Behind the Scenes:


Credit: Diet Coke/ Jean Paul Gaultier

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