Monday, July 30, 2012

Eddie Bauer Denim 'Fit' Event


So recently I had the opportunity to attend the EDDIE BAUER denim "FIT" event in which they launched three new styles(shown above) of women's jeans designed to fit your body's shape. After changing their fit just every year for the past six years, Eddie Bauer conducted an in-depth customer survey speaking to over 400 individuals about Eddie Bauer's denim fit. This in-depth research lead to the birth of the Truly Straight, Slightly Curvy and Curvy denim which will hit 360 Eddie Bauer stores August 6th and online in the US. I must say that I went in skeptical but after comparing them to another well know denim line, I like these better. I got the "Curvy" straight leg denim which felt and looked amazing on me. I have a small waist but I am curvy so I liked how I was able to move around a lot and bend without them sliding down with no belt on.   

The Truly Straight and Slightly Curvy denim is available in Short, Regular, Long, Petite and Tall in sizes 0-20; Curvy denim is available in Short, Regular, Long, Petite and Tall in sizes 2-20 as well as16W-24W. These are definitely worth the try and the best thing is that they are affordable even if you are on a budget. For more informationabout the brand and to find a Eddie Bauer store near you, go to www.eddiebauer.com. Do you think these are styles you would try?



Photos:Eddie Bauer


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