So Heidi Klum is back for another round as the face of JORDACHE jeans in a ad campaign and national commercial which will run mid August 2012. The commercial features a choreographed dance by Mia Michael's of “So You Think You Can Dance” and was shot by long time friend of Klum, Rankin in NYC. This is Jordache biggest advertising campaign to date, featuring the sexy supermodel, designer,entrepreneur and famed TV personality. Klum will be decked out in a pair of Jordace jeans dancing to a choreographed number by Michael's.
The campaign perfectly blends the denim brand with the pop culture craze and an iconic face of fashion. The dance craze personified the disco era Jordache launched in and is brought to modern life by Heidi Klum, who reveals yet another hidden talent. Mia Michaels’s updated the 70’s era soundtrack created by Ian Love, which set the symbolic rhythm of a multi-faceted modern woman, in control, confident, and having a great time. Jordace is available at all Walmart stores. Continue below to see more behind the scenes images.
“We are thrilled to be working with Heidi Klum once again. Heidi is beautiful, and incredibly talented, with a vivacious personality - she is a great fit for Jordache. She represents the heart of Jordache - iconic fashion, family values, approachable style and grace. We had such a positive experience working together on the last campaign and look forward to Heidi as the face of Jordache for our jeans line. We are excited to be able to provide our customers with the latest styles and colors of jeans, at great prices.” - Liz Berlinger President of Jordache
Heidi Klum rehearsing with Mia Michael's