So H & M released the new David Beckham Spring 2013 bodywear ad campaign today and it is pure lust. In the short film directed by Guy Ritchie, it shows the soccer star running through his neighborhood of Beverly Hills showing off his nice body in a nothing but olive boxer briefs.
Trust me, this is a video that's worth seeing and it's okay if you look at it more than once. The David Beckham for H&M bodywear line offers a new range of colors that is symbolic to the action hero theme of the short film which features dark navy's, red and utility greens. For more information about the David's collection, go to www.hm.com.
"Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it. " - David Beckham
"David is perfect leading man. For me, this felt like more than a campaign-it was like directing a short film." - Guy Ritchie