Wednesday, May 3, 2017

Beauty News: L'Oreal Paris x Balmain Paris Exclusive Make-up Collaboration

Today(May 3rd) L'Oreal has announced it's exclusive make-up collaboration with Balmain Paris. Olivier Rousteing who is the Creative Director of Balmain, is bringing his fashion aesthetics to the lipstick capsule collection which he designed for L'Oreal Paris. The collection will unveil in September 2017 ahead of Paris Fashion Week for which L'Oreal Paris is the official partner. 

From the colors, pack design and ad campaign, Rousteing reimagined the 'Color Riche Lipstick'  in three new striking color themes, in a total of 12 shades that will be exclusively available through select L'Oreal Paris point of sales. The 'Lipstick Jewel Edition' collection will featured 3 star shades from the collaboration, available exclusively at Balmain Paris stores and select retailers worldwide. Be on the look out for the L'Oreal Paris x Balmain Paris collection in September 2017. 

L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world. - Olivier Rousteing

Credit: L'Oreal Paris

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