Monday, July 29, 2019

Coach Fall 2019 Campaign: Dream It Real

Under Creative Director Stuart Vevers new look and feel for the house, the COACH FALL 2019 campaign is inspired by a new cast of 21st Century Dreamers pursuing infinite possibilities in the city of New York.  The campaign features the faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family members Yara Shahidi, Jemima Kirke, Lolo Zoua├», Miles Heizer and new Coach ambassador Liu Wen. 

Spontaneous, real and free-spirited, the campaign presents a new thought-provoking narrative for the house while staying true to its unique heritage, values and mission. Photographer Juergen Teller and director Todd Tourso, as well as stylist Venetia Scott, makeup artist Dick Page and hair stylist Christiaan, collaborated together with Veers to help bring the vision of the new campaign to life.

The Fall 2019 campaign shows the new global cast in iconic locations within New York, including the Lower East Side, Central Park, the Manhattan Ferry, Brooklyn Bridge and Central Park. The campaign puts the spotlight on the house new Fall bags, including the Tabby shoulder bag, the Troupe tote and the Rivington backpack. Each member of the cast was also given the opportunity to candidly share what drives and inspires them.

Juergen was my instinctive choice for Fall. He is able to create the warm, unpretentious and playful spirit I wanted. He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us. - Creative Director Stuart Vevers

The films, which was also directed by Tourso, will be released throughout the season—kicking off with a hero film, followed by a series of vignettes featuring the individual cast members. With poetic narration by Michael B. Jordan and Yara Shahidi, the unique films share the spirit of New York City, inspiring 21st Century Dreamers everywhere to believe in themselves and life’s infinite possibilities.

Credit: Coach

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