Jennifer Lopez has been making major moves for years now, with no signs of slowing down. Announced today(November 19th), JLo is the new global face of COACH. Honestly, if I had to pair JLo with a brand to collaborate with, it would not have been Coach. However Creative Director Stuart Vevers steered the brand in a new direction, and the vibe of the Spring 2020 collection is so New York with pieces workable for the Bronx native. I am a fan of Coach and I like this collaboration with JLo. I can't wait to see her rock the pieces on & off the carpet.
I’m so excited for this collaboration with Coach. It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix. - Jennifer Lopez
Jennifer is so authentic. She's determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign. I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together. - Coach Creative Director Stuart Vevers
Credit: Benjamin Rosser/BFA for Coach
0 comments:
Post a Comment