Coach 'Originals Go Their Own Way' Spring 2020 Campaign

Starring Jennifer Lopez and Michael B. Jordan, Coach launched it's Spring 2020 campaign dubbed 'Originals Go Their Own Way'. Set in New York City, the campaign tells an in-depth story of authentic self-expression through the lens of its powerful cast, Jennifer and Michael. Celebrating authenticity, individuality and those who forge their own unique way in life, Jennifer and Michael's inspiring stories is why they fit this campaign.

Since he joined the fashion house in 2013, Creative Director Stuart Vevers continues to use his vision to keep the iconic Coach brand at the forefront of fashion and this new campaign proves that. Vevers turned to photographer Juergen Teller once again to bring this playful and energetic campaign to life. The 'Originals Go Their Own Way' campaign also spotlights the Spring 2020 collection bags like the Hutton, the Rambler, and the men’s Pacer Backpack and Belt Bag—and a ready-to-wear collection that pays homage to the brand. For more details on the campaign and the brand, visit Coach.com.

I have a unique history with Coach that dates back to ‘All I Have. It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates, Coach promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we’re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart’s designs and Juergen’s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop. - Jennifer Lopez

I’m proud to be part of the new spring campaign. The story of what makes an original is very meaningful to me for many reasons, and it was a great experience working with Stuart and Juergen to tell that story in a way that feels fresh and powerful. - Michael B. Jordan

At the start of a new decade, I felt instinctively that it was right to celebrate the color, energy and optimism of New York, our hometown and inspiration as a house. I loved working with Juergen to bring my vision for Spring to life, and to tell the stories of Jennifer and Michael in a unique and authentic way. - Coach Creative Director Stuart Vevers

Credit: Coach