Tuesday, September 8, 2020

Coach x Jean-Michel Basquiat Global Ad Campaign

Coach just announced a Jean-Michel Basquiat global campaign, and they enlisted Michael B. Jordan, Kyemah McEntyre, Jennifer Lopez, Paloma Elesser, Diana Gordon, Jon Batiste and Basquiat's niece Jessica Kelly and other member's of the Coach family to star in it. The collection made it's debut in February 2020 in the brand's Fall 2020 runway collection show. To celebrate the launch, Coach released a series of short films discussing the importance of family, art and Basquiat’s legacy. You can check out and shop the collection on Coach.com.

''Basquiat is one of my heroes. He embodied the creative, inclusive spirit of New York and was a force for change in his community. I am proud to celebrate his work and values and help bring them to a new generation. I’m also incredibly grateful for the support and trust given to me by Basquiat’s family, and would like to thank them for their help in creating this collection and campaign.'' - Coach Creative Director Stuart Vevers

We really love this collection from Coach. They did a great job in capturing the spirit and energy of Jean-Michel’s work and putting together a perfect group of creative talent to bring this to life. We’ve always been fans of Coach, so this is a dream project for us.'' - Jeanine Basquiat, sister of Basquiat, on behalf of the artist’s family.

Credit: Coach

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