For their Spring 2021 campaign, Coach introduced the ?Coach It Forward? advertising campaign staring Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Koki. The campaign focuses on positivity and the importance of recognition of people who affected our lives in positive ways. Given the state of the world right now, the idea of this campaign is welcomed. As part of the campaign, Coach is inviting customers to leave messages to the person in their lives as a show of gratitude. This gives people the opportunity to increase their bond with the people in their communities and continue to build off of that. The campaign also features a series of stills and short films in which the celeb cast call loved ones as well, leaving them messages of gratitude. You can check out the campaign HERE and visit Coach.com to check and shop the brand's collection.
When you step back, you see that we?re all the sum of the people who have helped us along. I think of my mom and dad, my family, friends, the people I work with, and how they have all supported me and inspired me. I loved having this opportunity to lift up people who are important to me and recognize how their passion and positivity has moved my world forward.- Michael B. Jordan
So often we are going through the day-to-day motion of life without properly taking a moment to acknowledge the people who drive change in optimism in our lives, community and the world. Coach It Forward to me means to pay it forward and to be grateful. I?m thrilled that I had this opportunity to recognize my family and my chosen family of creatives, collaborators, thinkers, doers and friends who have had such a positive impact on my life. - Jennifer Lopez
Spring, I wanted to evolve our Coach family story and speak to the way in which collective action and optimism can change things for the better. At the start of a new year and new chapter for so many, it?s important to put ourselves out there and support and recognize one another. - Coach Creative Director Stuart Vevers
Credit: Renell Medrano for Coach
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