Saturday, December 19, 2009

Beyonce brings the Heat

Yesterday Beyonce unveiled her new fragrance called "Heat". She told WWD “A lot of my performances have had fire involved, so we thought ‘Heat. The bottle is red and gold which is Bey's favorite colors. Fragrant giant Coty is backing the scent for Beyonce and they already have plans to release another fragrance for her. The scent is of vanilla orchids, magnolia and blush peach. The fragrance line includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24. The scent is very affordable and will be hitting stores in January 2010. Macy's and 2,000 other department and specialty stores will be carrying the Heat. The fragrance will be nation wide, some countries in February and others in August. TV and print ads have been made to promote the line along with a website called You can catch Mrs. Knowles at Macy's on February 3rd promoting her new scent. 

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