Sunday, May 23, 2010

Marc Jacobs 'BANG'

Okay, everyone who knows me really well knows that I am a Marc Jacobs junkie. Love his clothes, shoes and handbags without a doubt. Can't wear the perfume because of my allergies though but I heard his "Lola" perfume smells really good. Well Marc is launching a new cologne for men rightfully titled "BANG" because when you see the ad, that's how it hits you. Marc has worked closely with fragrance giant Coty on many projects and that is who fronts him on the beauty side. According to WWD it was Jacobs business partner Robert Duffy who suggested that Marc appear in the ad for the new cologne. Marc has lost weight and really toned up with a "banging" new body!


The ad shows Marc Jacobs body oiled up laying on silver mylar sheets with his legs spread open and a over-sized fragrance bottle hiding his man berries. The scent will debut July 30th at Bloomingdale's and Marc Jacobs stores. It will expand to about 1,800 retailers in September when the ad officially hits fashion magazine publications. The top notes of the cologne is of peppercorns, dry down patchouli, vetiver and white moss. A 1.7 fl oz is retailing for $55 and a 3.4 fl oz is $75. Haven't smelled it yet but I thought the ad was very interesting but word is the more toned down version of the campaign will be in the magazines. Since this ad was released the whole internet has been talking about it with mixed reactions. Other than the ads above their was another ad that was releasesd that featured Marc's oiled butt with the cologne bottle laying in the middle. I don't know if you remembered the Tom Ford ad( see below) for his cologne but that is what this is a copy of to me but still creative. Fashionistas weigh in on this for me.....

What do you think of Marc Jacobs "BANG" ad?

The Tom Ford Ad for his cologne '07

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