Wednesday, January 5, 2011

Jimmy Choo releases their First fragrance ad campign featuring Tamara Mellon

Jimmy Choo shoe lovers get in here. Jimmy Choo is exclusively launching it's first fragrance on January 15th at Saks Fifth avenue starring the co-founder and CEO in the ad campaign, Tamara Mellon. The fragrance  is a fruity chypre with green top notes, with exotic tiger orchid, sweet toffee and Indonesian patchouli notes. Mellon was involved in the production of the scent that was created by Olivier Polge of International Flavors & Fragrances. Jimmy Choo is already planning to launch two more fragrances within the next three years. The ads will start running in February in fashion, beauty and lifestyle magazines. Jimmy Choo already has a strong following of shoe lovers so it was only fitting that they move on to the next phase. 

Jimmy Choo Eau De Parfum $95

Photos:Jimmy Choo

1 comment

1 comment:

  1. I love the ad of the perfume and I'm sure I'm gonna love the scent of this too. Will gonna try it, thanks! :)

    pheromone cologne