Beauty giant Parlux and Rihanna have released promo pictures and a interactive video to launch the singers first fragrance, Reb'l Fleur. The video will showcase two sides of Rihanna's personality and fans will be able to watch the video forward, backwards, slow or full speed to see different sides of the singer. I watched the video and I think it is a different and very cool marketing technique that I like. The bottle is shaped in the form of a stiletto heel and the suggested retail price is $49 for 1.7 ounces and $59 for 3.4 ounces of perfume, and $30 for 6.7 ounces of body lotion. You can log on to http://www.rihannareblfleur.com/ to get the full experience. However continue to watch the video here.
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