Friday, June 22, 2012

Blake Lively, the new face of Gucci Première

It was announced this morning that Blake Lively will be the face of "Gucci Premiere", the new women's fragrance from the Italian fashion house. Frida Giannini, the Creative Director of Gucci, explained in the press release that; “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.” The campaign will feature a print ad shot by Mert Alas and Marcus Piggott along with a short film that will debut in September at the Venice Film Festival which was directed by Nicolas Winding Refn. The fragrance will make it's debut in late July in the UK and worldwide in September.

Blake Lively also released a statement saying; “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.” I can't wait for the release and to see the styles that Blake will grace us with for the promo launch, I am already guessing Gucci. What do you about this?

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