Gucci announced Blake Lively as the face of their new women's fragrance, Premiere about a week ago and here is your first look at the ad campaign. Blake is channeling that "old Hollywood Glamour" which was shot by Mert Alas and Marcus Piggott and a TV commercial. Also a short film will be released that was directed by Drive's Nicolas Winding Refn, will debut about the Venice Film Festival on September 1, 2012. Blake was gorgeous in a yellow Gucci gown at the NY premiere of "Savages", so I can't wait to whatelse she is going to wear. What do you think of the ad campaign?