L'Oreal Paris brought together brand ambassadors Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Laetitia Casta, Liya Kebede, Freida Pinto, Eva Longoria, Aishwarya Rai Bachchan and Natasha Poly for their new Collection Exclusive Pure Reds campaign.
If you don't have your signature red shade by now, L'Oreal Paris is helping you to find your right shade through the lips of these glamorous women. Dressed in white ensembles, the red lip shades are inspired by them and their skin tones. We all know that a red lip is the go to shade to add a pop of color to your look or a touch of drama. The lip color is becoming more and more popular and I just love the concept of this campaign. The red lip shades will be available this fall.
“The correct red should leave you feeling empowered, confident, and sexy all at once whilst ultimately being something you choose to wear and not something that wears you." “There is most definitely a perfect red for everyone and if you apply one tone and feel conscious and aware of it then it’s not the one for you.” - L’Oreal make-up artist Lynsey Alexander