By now you know about the BALMAIN x H&M design collaboration which creative director Olivier Rousteing announced this past Sunday at the Billboard awards. Through social media H&M and Balmain is inviting their fans to join a movement of togetherness using the hashtag #HMBALMAINATION.
The collection will hit stores November 5th in 250 stores worldwide and online. The collection will featured men & women's clothing and accessories. Looking at the pieces being worn by Jourdan Dunn & Kendall Jenner(see above), we will see a lot of the styles which were favored by celebs on the redcarpet. I am excited about this collaboration and I am sure this will cause a fashion frenzy when it hits stores.
“I want to talk to my generation: this is my main purpose as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me because everybody can connect with the H&M brand. It calls for unity, and I am all for." - Olivier Rousteing
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and street wear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.” - Ann-Sofie Johansson, Creative Advisor at H&M