Tuesday, September 22, 2020

Coach Debuts Spring 2021 Collection with ''Coach Forever''

Today COACH debut it's Spring 2021 collection within the ''Coach Forever'' campaign which features a mix of past, present and future designs in a virtual presentation made in collaboration with photographer Juergen Teller. Coach Forever highlights community and responsibility to the planet through new and archival designs. From the vision of Coach Creative Director Stuart Vevers, the collection tells the story of Coach bags from the runway and beyond. 

Starring Kaia Gerber, Kate Moss, Debbie Harry, Kiko Mizuhara, Jeremy Lin, Megan Thee Stallion, Cole Sprouse, Jon Batiste, Paloma Elsesser, Hari Nef, Binx Walton, Lexi Boling, Xiao Wen Ju, Kelsey Lu, Bob the Drag Queen and Rickey Thompson, Coach Forever brings together members of the Coach family as they tell a story about the importance of community and inclusivity. The film presentation for Coach Forever is also a love letter to New York, spotlighting it's creativity and strength. Coach Forever also introduces bags crafted to last from vegetable-tanned, naturally-dyed leather alongside totes made completely of recycled materials. Check out and shop the Coach Forever Spring 2021 collection HERE.

With Coach Forever, I wanted to find new ways of doing things. It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet. I'm excited to keep exploring that through designing and learning, and to have brought this to life with Juergen and our Coach Family. - Coach Creative Director Stuart Vevers

Credit: Coach

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