Tuesday, May 11, 2021

Hari Nef, Dree Hemingway & Rickey Thompson for the Coach Pre-Fall 2021 Campaign

Coach introduces its Pre-Fall 2021 global campaign starring Hari Nef, Dree Hemingway and Rickey Thompson. Inspired by Coach Creative Director Stuart Vevers free-spirited vision, the Pre-Fall 2021 collection merges the brand's heritage with American sportswear. The collection features new, updated classics with a vintage approach. The collection also debuts the Coach Originals Quilties, archival bags in soft quilted nappa leather and an updated logo treatment denim jacquard. Hand-embroidered knitwear and floral dresses are incorporated, adding a romantic, boho element to the collection. Photographer Max Farago captured Hari, Dree & Ricky in the sun-drenched prairie landscapes outside of LA, telling the story of three friends road tripping through summer. You can see the full campaign HERE.

''Our Pre Fall collection is inspired by a sense of nostalgia, freedom and anticipation – feelings that I associate with summer. I imagined the collection with new adventures in mind, exploring craft and Coach’s heritage with the fresh attitude of sportswear. To bring the collection to life, we created a campaign with the Coach Family to tell a timely story about friendship and being together again.'' - Coach Creative Director Stuart Vevers

IMAGE CREDIT: © 2021 Max Farago

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