Monday, March 27, 2023

Designer Collaboration: Mugler x H&M

H&M is back with their newest designer collaboration and this one is for the books. The Swedish retailer will be collaborating with the iconic fashion house of Mugler. This MUGLER x H&M collaboration will showcase a mix of new pieces, and Mugler signature looks, with a mix of several archive remakes. This will be the chance for fashionista's everywhere to own a piece of Mugler's fashion history. 

I am sure everyone including me will waiting in the wings to shop this anticipated collection. For the campaign, a reimagined version of Stardust’s 1998 hit ''Music Sounds Better with You'' was created by Amaarae, Shygirl, Eartheater and Arca who worked with producer Ashland Mines. The Mugler x H&M collection drops May 11th on and globally at select H&M stores. 

We are proud to celebrate the legacy of Manfred Thierry Mugler with this collection. We were all honored to get to know Manfred, and it feels very special that he was involved at the initial stages together with Casey and the house of Mugler. Casey has done such an incredible job at paying homage to history, and to the archive, while making the collection totally contemporary. Under him, Mugler has become one of the most innovative and exciting houses on today’s fashion landscape. - Ann-Sofie Johansson, creative advisor at H&M

I was determined for this collection to be true Mugler. The details and quality of every piece had to be exactly as we do them, and I wanted to showcase the energy of Mugler, which has always been about clothes that allow for personal liberation. You can be so many different versions of yourself in Mugler. - Casey Cadwallader, creative director of Mugler since 2018

Credit: H&M

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